Habits built on identity
The Atomic Habits idea: change follows from who you believe you are, not from forcing behaviour.
Shift
Decide who you are today, not what you will force
Pick an archetype for the day and the browser keeps it in view. The idea is borrowed from Atomic Habits: every action is a vote for the person you are becoming.
Everything you meant to do
…and the tab that ate the hour
coursera.org
This site is blocked
You asked to keep this one closed until 18:00.
25:00
Focus session
Distracting sites stay shut while the timer runs.
Counted on your device
Nothing about this visit left your browser.
Time to wind down
Breathe with the circle until the screen lets go.
Rain over the page
Ambient sound, nothing blocked.
Look 20 feet away
Twenty seconds. Your eyes have been at this screen for two hours.
Three things today
Written this morning, still waiting.
Today you are the Learner
Every tab is a vote for who you are becoming.
Dark, without the mess
Images keep their colours. Already-dark sites are left alone.
25 on, 5 off
The rhythm runs itself; you stop watching the clock.
Warm after sunset
The page warms up in the evening instead of glowing at you.
Two minutes
In, hold, out — follow the circle and go back to work.
NUFF.WORK
on
click the toggle — this is the real interface, not a screenshot
Willpower runs out by four in the afternoon. Identity does not.
How it works
One choice in the morning
Not a list of rules — a decision about who is making them.
01
Choose today’s self
Productive and Learner are free. Creative, Healthy, Spiritual, Abundant, Confident and Social come with Pro.
02
The browser dresses the part
Each archetype carries its own traits, mood and visuals, so the choice stays visible.
03
Reminders keep it in view
Not nagging about tasks — a reminder of who you said you were this morning.
What you get
What shift mode is
Eight archetypes
Productive and Learner free; six more with Pro.
free
Your own archetypes
Build one that fits the life you are actually aiming at. Part of Pro.
pro
Traits and mood
Each identity comes with its own character rather than just a label.
free
Reminders
They point at who you are being, not at what you failed to finish.
free
Counted like the rest
How often you kept the day’s identity, recorded on your device.
free
Common cases
What shift mode is used for
Choosing the day’s intention
Productive and Learner are free; six more archetypes come with Pro.
Keeping the decision visible
Reminders point at who you said you were this morning, not at an unfinished list.
Making your own identity
Build an archetype with its own traits and mood, with Pro.
When willpower runs out
It usually does by late afternoon. Identity does not, which is the whole argument.
What shift mode stores
Which archetype you chose and how long it ran, kept in your browser. It is a note to yourself, and it stays on your machine.
See how we compareQuestions
About Shift
What does “identity-based habit” mean?
It is the idea from Atomic Habits that lasting change comes from who you believe you are, not from forcing behaviour. You choose an identity for the day and act as that person.
Which archetypes are free?
Productive and Learner. Creative, Healthy, Spiritual, Abundant, Confident and Social are part of Pro.
Can I make my own?
Yes, with Pro — including its traits and mood.
Does it block anything?
No. Shift is about attention rather than restriction. Pair it with Block Sites when you need a hard limit.
The other eleven
They work together, not instead of each other
Shift is one of twelve modes
It sits alongside blocking, focus, screen time and everything else — free.
Add to Chrome — free